About VendorTools.gg

Free financial planning tools built specifically for convention vendors and artist alley sellers.

What Is This?

VendorTools.gg is a free collection of calculators designed to help convention vendors make smarter financial decisions — before they commit to an event, price their merch, or pack their inventory.

Every tool on this site is completely free. No account required, no paywalls, no subscriptions, just some ads to cover domain and hosting fees. Just useful calculators that give you real numbers to work with.

The Tools

Break-Even Calculator Find out exactly how many sales you need to cover your costs at any convention. Merch Pricing Calculator Calculate a sustainable retail price based on your production costs and target margin. Convention Profit Simulator Estimate your earnings before you commit based on foot traffic and conversion assumptions. Inventory Planning Calculator Stop guessing how much to bring. Get a recommended inventory count for each product type. Convention Comparison Tool Compare two conventions side by side to see which is worth your time and money.

Frequently Asked Questions

Is this really free?

Yes, completely. All tools are free to use with no account required. The site runs small display ads to cover hosting costs — that's it.

How accurate are the estimates?

The calculators give you a solid planning baseline, but real convention performance depends on your products, presentation, booth placement, and the specific convention audience. Use the numbers as a guide, not a guarantee. When in doubt, use conservative estimates.

What conversion rate should I use?

A typical artist alley conversion rate is 2–5% of foot traffic. First-time vendors at a new convention should model 2–3%. If you have an established following or popular IP work, 4–6% is reasonable. When in doubt, start at 3%.

What should I use for average order value?

Think about what a typical customer spends at your table in a single transaction. If most people buy one sticker at $8 or one print at $20, average those out based on your expected sales mix. If you're new, $15–25 is a reasonable starting estimate for most artist alley setups.

Will more tools be added?

Yes. Planned additions include a Merch Bundle Pricing Tool, vendor report submissions, and a convention database with community-reported earnings data. More coming over time.

Who made this?

VendorTools.gg is an independent project built for the convention vendor community. It is free, ad-supported, and has no affiliation with any convention organizer.

Disclaimer

All calculations on VendorTools.gg are estimates based on the inputs you provide and general industry averages. Actual results will vary based on your products, presentation, convention demographics, and many other factors. Use these tools for planning purposes only — not as a guarantee of financial performance.

Feedback & Suggestions

Found a bug? Have a tool idea? Want to suggest a change? Send it through — everything gets read.